Dutch Bros came to C-Springs a few years ago as a little coffee hut downtown where they played good music and the coffee was good (and a really fair price!!). There are a million other coffee chains all over the city, but for some reason I would drive across town to go to Dutch Bros. One day, after all of my boasting of this awesome place, my mom asked me what was so special about it.
I don't know what the hiring staff does at Dutch Bros, but it's amazing. I wish more businesses would sync into their special recipe for finding amazing people. I have never gone to a Dutch Bros when someone is having an "ok" day. Every time, the staff is enthusiastic, excited and so friendly!! The music is pumpin' and they are having a blast. They aren't drones, they get to show their own style and they get the freedom to give a little. If you fill your punch card, they give you the most expensive drink free, not the cheapest. Once in awhile, they'll shoot you a couple extra stamps on your card "just because". They remember your drink, name, and smile. They hire people who care about people. The staff is incredible.
They know to get customers, you've got to give a little. They give free stickers a lot! I love stickers, always have. I also love promoting businesses I love, this works out well for all parties. :) Stickers are cheap, advertising is expensive. It's just smart.
I've written in on their corporate website on two different occasions, both times to toot their horn. Once was just because I wanted the higher-ups to know that they're doing an awesome job, the other was a couple of months after my husband and I had moved cross-country. We hadn't really settled in yet and didn't have any friends in 1,500 miles. We have a "Powered by Dutch Bros" sticker in our back window on our car. We had gone to the beach when my mom came to visit and when when we got back to the mostly vacant parking lot, someone had parked right next to us with Idaho plates and a Dutch Bros sticker in their back window. This might not seem like much, and maybe it wasn't. But that was the first time I felt like I had a friend in VA. I never even met this person, but felt a kinship. It sounds lame, but I really needed that. (I was pregnant, emotional, and far away from everything, don't judge.) Both times I have written on the Dutch Bros website, I've received an actual, personal response within a couple of days. Awesome. :)
Oh yeah, the coffee is really good too... and at competitive prices. :)
Out here, the places for coffee are gas stations, Dunkin Donuts and Starbucks. I have found few (if any) small business coffee houses out here. Every time I make it back home, I make sure to frequent DB and say hello. I hope they are able to continue to grow and expand and I wish the best for them! :)
If you'd like to check out the "Dutch Love" for yourself, here's their website. :)
Dutch Bros
I totally relate to your post, a local, awesome coffee shop, especially with great staff is a rare treasure indeed :)
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